Let’s imagine that you’ve come up with a great startup idea, or you simply want to broaden the limits of your business.
Once you’ve decided that you need to launch something cool and profitable, the next question comes up to your mind: what should I build - a mobile application, or a web application?
As most of the development companies and entrepreneurs, we understand the importance of such choice as well. It is really hard to decide when all you want is to find the way to improve the quality of the services you provide, or just to launch your dream.
One of the most important factors that influence your choice is the cost efficiency of the product you are going to make.
Still, there are yet some other things to consider before choosing, and they are demanding as well.
So, let’s talk about the main differences and of course, the features which belong to the both types of IT development. At the end of our article, we hope that you will be able to determine yourself what will suit best for your business. Though, we should still point out that a good outsourcing company will always advise you what’s best because you know, sometimes it’s better to launch even both platforms..
There are several features which help us differentiate between a mobile and a web application, such as budget needs, accessibility, storage etc.
Still, the main question you will have to answer is “What do I want my product to do?” because you know, both types of application have their own purpose.
How to improve my brand image? How to make customers more engaged in the products? How to bring the best user experience and make people actually use my product?
All these questions will determine what kind of startup you exactly need.
To create such apps or websites, we suggest an outsourcing app development company.
First of all, with a mobile app launch, your brand, or simply you as a company, can get fame much faster. Such approach helps raise brand awareness.
Another perk of introducing a mobile application to the market is getting immediate and constant flow of user feedback.
When it comes to mobile app development, the first thing you have to consider is the platform compatibility. You have 2 options:
The first solution is to create a native mobile app, i.e. the application which is developed for one platform only (Android or iOS).
Consequently, the second solution would be to develop a cross-platform app, which would run on more than one mobile operating system.
Developers don’t have a common opinion on which is better and which is not, so this debate remains open.
When we speak about mobile applications, we cannot overlook their main advantage: customization. You can also give your users the customization and integration they want, which is notifications, themes and so on.
This brings us to another one of the greatest factors to consider when choosing between web and mobile: Internet connection. Some mobile applications can be run without Internet (i.e. they are downloadable and they support offline mode) while all web applications require user’s online presence.
A mobile app may either offer content that is reached via Internet, or it may use the material already stored on the device itself. That is why you have to choose which approach you like most.
When it comes to upgrading a mobile app, you will have to make updates to the whole application and then wait for your users to download the latest version. That may become a difficulty because not all users will update their apps manually just at the same moment. It is important to notify the users about the new version, the link to its download (ideally, that would be one button approach) and of course the list of fixes/ updates in the new version (i.e. why they should upgrade the app the use).
Important! Once you decide to launch a mobile application, make sure that it is developed with attention to the detail. No one would like to use an app that has constant crushes and bugs.
Do you know how web application can be your best startup or business choice?
A web application for your business is actually a good strategy. If you’ve chosen web application development as your goal, that means then that you want to deliver your users, or clients, the experience and the information they need without any complex features.
In fact, if we compare mobile and web, the latter has 2 major benefits, i.e. cost and flexibility.
What does that mean? That means that, first of all, your web app will cost less than development of a mobile application (both native and cross-platform). Secondly, the device compatibility question doesn't really work here because a working browser with stable Internet connection is simply all you need to start using a web application.
So, this brings us to the conclusion that web applications are not downloaded. A web app is basically a usual website but with the features sufficient enough to make the user interact with the information. A web application is also reachable via mobile devices and their browsers but not every web app has good mobile device support. It is risky that the user experience will be ruined from the mobile device due to the phone screen peculiarities and response time. That is where web loses to a ready-to-use mobile application.
Developers can update a web application as soon as there is a need. The coding process is not so complicated as it is the mobile app development. With web applications, the user does not have to spend his time downloading the product or even upgrading it, thus the risk of losing the user’s interest by this process is minimized.
So, what is the conclusion?
In general, the main things you have to consider when choosing what to deliver are user experience (UX) and your primary goals (what you expect your app to do).
This will eventually define what you want to develop: a web, a mobile, or both types of apps (if you want to stay user friendly, you need both of them to succeed).