Nowadays every business has to adapt to the latest technological advancements, and mobile apps are the best way to do that. Did you know that Statista reports that in 2020 users have downloaded more than 109 billion apps in Google Play? In three years this number is projected to grow up to 187 billion. Impressive?
Now it is up to you to make conclusions.
Today users mostly prefer apps to websites because it is much more convenient. The days are gone when users had to browse the internet to find the information they needed. Having their app, they can customize it the way they want, make groceries, pay bills, gaming, all in one place. It is really convenient when you have your app on the go.
Mobile apps are so important in today’s business life. By using mobile apps you can get more value and attract more customers.
Increased sales and brand name getting famous is what matters most for a businessman, isn’t it? No matter which kind of company you are, a healthcare institution, postal delivery service, or real estate rental, sport center, a bag shop, etc, making sales of your products and services grow is the key to prosperity and fulfillment.
The benefits of having a mobile app for your business are vividly shown by recent studies proving that time spent in-app is tied in with sales greatly. Your mobile app enables potential customers to be close to your brand and to study purchases in the most comfortable way. The more time spent browsing, the more chances they buy. If we compare a mobile to the desktop, around 53% of users tend to prefer shopping on mobile nowadays. By the way, you can find our comparison of Mobile App vs Adaptive Web App and how to choose between these two “similar” options here. You can also check our ZenBit Tech YouTube channel for more information!
Main Benefits
There are 5 major benefits of mobile apps for business.
- BOOST BRANDING AND ATTRACTING MORE CLIENTS
They are constant reminders of your business. As people decide to have your app on their smartphone, they always have a reminder of your business on their screen. So it is much easier for them to access these apps instead of using their bookmarks on websites. In this case, you can gain more customers and increase your brand value.
- GENERATE MORE INCOME
An app can increase your sales significantly because of the conveniences it provides. Customization, constant reminders, users’ experience, etc. and by the way you can always launch your loyalty program for your customers and users so that they can build trust in you and you gain even more revenue.
- MOBILE IS A TREND
Investing in mobile app development was not exactly necessary 10 years ago, but today 2 out of 3 people are owners of smartphones. So ask yourself why you shouldn’t take advantage of that?
- DATA-DRIVEN DECISIONS
Your app can become a source of useful information for you to use to make some through calculations based on app data. You can make a business decision or other marketing tools depending on that information.
- DEVICE INTEGRATION
You can always send notifications or other reminders for your audience or potential users on their mobile device. Furthermore, you can always send them advertisements based on their latest activity. So consider it once more.
Moreover, having a mobile app will give you power for competing with larger companies. Small business management is often challenging, and you have to be ingenious and creative to go for the gold. Mobile apps will give you precious customer satisfaction and make your personal brand well known. Famous brands like Zara, Starbucks, BBC, Pizza Hut already benefit from in-app ordering for clothes in the fashion industry, loyalty schemes in restaurants and coffee shops, apps for live streaming apps in radio, etc. Mobile apps are also about providing more value to your customers. As technological conveniences grow, so do people’s expectations. The app is a great way for meeting these demands. By introducing a mobile app to your business services, you get the guarantee your products are more accessible.
A mobile app works like a stable, real-time tie to your clients. People are able to check your opening hours, search locations, be instructed, see what is available at the moment, and contact for more information if needed. Another benefit of having a mobile app for your business is a chance for utilizing social media platforms. Engagement is important and there are no better places for that than such channels with huge audiences. A nice social campaign on YouTube or Instagram may be your primary promotion tool. Your app will get the attention and downloads you want. Boosting user’s engagement by special rewards, sharable feed, and challenges is super effective.
Conclusion
Mobile app development concept changed from being an innovation to being a must-have in every business. Now you know why mobile app is important, and you are aware of all the main benefits from launching a mobile app for your company. The most important step for you to take now is to choose a dedicated team of developers to help you develop it. Even if you are already convinced that you want to build an app, it is only worth investing into a high quality product that offers a cool user experience and you are ready to invest in its maintenance and updates. Our development team usually scales the project into the following steps: building the vision of Why, designing the interface, coding, testing, launching and marketing.
ZenBit Tech offers you the partnership that will bring your brave and enthusiastic ideas to life. It doesn’t matter whether you are a flower shop, hairdresser, photo studio, etc, you can be the first in your area to offer a mobile app to your customers. Call us now!
