The Most Common Business Challenges Faced By Startups

TOP Business Challenges Faced By Startups
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You probably know that healthcare startups face unique challenges that can make it difficult for them to succeed in disrupting the industry and improving patient outcomes. For example, a recent study found that over 50% of healthcare startups struggle with regulatory hurdles, and over 40% have difficulty attracting and retaining top talent. Furthermore, some challenges related to funding can be a significant obstacle, with many investors hesitant to back new and untested companies. Despite these challenges, however, healthcare startups have the potential to revolutionize the way healthcare is delivered and improve patient outcomes, making them a compelling and exciting area for innovation and investment.

The Most Common Business Challenges Faced By Startups

Healthcare startups face a unique set of tech challenges that can make it difficult to succeed in this highly regulated and complex industry. Some of the top business challenges for startups here include navigating complex regulatory frameworks, obtaining funding, finding and retaining talent, scaling operations, and building trust with patients and healthcare providers. Let’s look closer!

modern healthcare startups and how IT challenges
The aspects of modern healthcare startups and how IT challenges are interconnected.

The problem of the first stages: planning, polishing ideas, the lack of knowledge about the market and competitors

In the early stages of developing a healthcare startup, entrepreneurs often face a range of challenges related to planning, idea development, and market research. One common challenge entrepreneurs face is poor knowledge about the market and the competitive landscape, which can make it difficult to develop effective strategies and differentiate the startup from established players in the industry. Additionally, entrepreneurs may struggle to refine their ideas and develop a clear value proposition that resonates with potential investors and customers.

How to solve: Find your discovery phase serviсe experts for conducting thorough market research to gain a deeper understanding of the industry and the competitive landscape. This will include a market trends study, identifying gaps in the market, and developing a clear vision of the needs and preferences of potential customers. The collaboration and guidance of industry experts and mentors are worth the gold. This way, valuable insights are born and business plans and ideas become constantly refined.
Another important thing is to focus on developing a clear and compelling value proposition that differentiates the startup from existing players in the market. This may involve emphasizing unique features or benefits of the startup’s products or services, such as lower costs, greater convenience, or better patient outcomes.

Whach out! The perfect product problem!

This refers to the tendency of entrepreneurs to strive for perfection in the development of their products or services, which can lead to delays and cost overruns, and may ultimately prevent the startup from bringing their offerings to market in a timely and cost-effective manner.

How to solve: Adopt an agile development approach that emphasizes rapid prototyping and testing and allows for feedback and adjustments along the way. By prioritizing speed and flexibility over perfection, startups can more quickly identify and address potential issues with their products or services, and make necessary adjustments based on customer feedback.

Another key strategy is to focus on developing a minimum viable product (MVP) that meets the basic needs of customers while leaving room for further enhancements and improvements over time. This can help to mitigate the risk of investing too much time and money in the development of a product that may ultimately fail to meet the needs of customers or gain traction in the market.


Want to MVP
solutions for healthcare?​

Ultimately, the key to overcoming the perfect product problem is to strike a balance between quality, cost, and speed, and to remain agile and flexible in the face of changing market conditions and customer needs. By focusing on developing a viable and valuable product or service that meets the basic needs of customers, while leaving room for ongoing refinement and improvement, healthcare startups can position themselves for success and growth in a highly competitive and rapidly evolving industry.

What HIPAA compliance includes
What HIPAA compliance includes

Challenges For Startups: Security is a critical concern

Healthcare startups must navigate a complex and highly regulated landscape of data privacy and security requirements. Protected health information is a critical aspect here, and safeguarding it presents a significant challenge. PHI includes any information that can be used to identify an individual, such as medical records, test results, and personal information. Startups must comply with regulations such as HIPAA to ensure that this information is secure and protected from breaches or unauthorized access. This can require significant investments in technology and infrastructure, as well as comprehensive policies and training for staff. Startups that prioritize data security and privacy can build trust with patients and healthcare providers, improving their chances of success in this highly competitive industry.

How to solve: Make data security your priority at every stage of the workflow, from product design and development to marketing and customer service. This may involve implementing strong data encryption and access controls, healthcare software testing, as well as adopting robust security protocols and best practices for storing, transmitting, and analyzing patient data.

Another key strategy when facing challenges a business may have is to ensure that all employees, contractors, and partners are trained on data privacy and security best practices, and are aware of their roles and responsibilities in maintaining the security and confidentiality of patient information.

Finally, your startup may benefit from partnering with established technology and cybersecurity firms to enhance their security capabilities and leverage the latest tools and technologies for protecting sensitive data.

What is protected health information
What is protected health information?

Here you can see how many crucial aspects are included in the notion of PHI security. They are all divided into categories of administrative, physical, and technical safeguards and mean a lot for startups to become alive and competitive.

Choosing the right service providers

This tech challenge is significant due to the complex and highly regulated nature of the healthcare industry. Service providers can include everything from software developers and marketing firms to clinical research organizations and contract manufacturers. Making the wrong choice can have serious consequences, including delays, compliance issues, and reputational damage.

How to solve: Outsourcing is often considered the best option for healthcare startups for several reasons. Firstly, it allows you to focus on the core competencies and strategic priorities, such as developing new healthcare products or services, rather than spending time and resources on non-core functions. Secondly, outsourcing provides access to specialized expertise and resources that may not be available in-house, which can accelerate product development and improve outcomes. Thirdly, outsourcing can reduce fixed costs and provide more flexibility, allowing startups to scale up or down as needed without making significant investments in equipment, infrastructure, or personnel. This is especially relevant in the case of Ukrainian developers.


Want to reliable provider of healthcare solution development services!

When outsourcing, it’s important to carefully evaluate potential service providers and establish clear expectations and communication channels. Look for providers with a proven track record and a deep understanding of regulatory requirements and best practices. Startups should also conduct due diligence, including checking references and conducting site visits, to ensure that the provider is a good fit for their specific needs and culture.

Challenges for startups: Wrong expectations

Setting unrealistic expectations can lead to disappointed customers, negative reviews, and damage to a startup’s reputation.

Three main players to deal with
Three main players to deal with

The peculiarity of the market is shown in the scheme of various your business is dependent on. (Image 4)

How to solve: To face this challenge, take the following steps:

  • Being honest and transparent: Be upfront about the limitations of their products or services and avoid making exaggerated claims. Communicate clearly and accurately about what customers can expect, including potential benefits and risks.
  • Realistic goals: Set achievable goals and make sure that your marketing materials accurately reflect those goals. It is better to under-promise and over-deliver than the other way around.
  • Conduct customer research: Conduct research to understand the target audience and their needs. This can help you develop marketing messages that resonate with your customers and set realistic expectations.
  • Monitor feedback: Monitor customer feedback and be responsive to their needs. This can help you identify and address any misunderstandings or issues that arise, and can also help improve your products or services.
  • Work with ethical marketing partners: Work with marketing partners who share your values and are committed to ethical marketing practices. Avoid partners who make unrealistic promises or engage in deceptive marketing tactics.


Other common business challenges for entrepreneurs

In addition to the issues described above, we would like to drive your attention to the other important aspects.

Startups often struggle to secure funding, which can limit their ability to invest in product development, marketing, and other critical areas. This can be particularly challenging in the healthcare industry, which often requires significant investment in research and development.

Healthcare is a crowded and competitive industry, with many startups vying for the same customers and markets. Your business must find ways to differentiate itself and stand out from the competition.

Healthcare is a heavily regulated industry, and startups must navigate complex regulations and standards to ensure compliance. Failure to comply with regulations can result in fines, legal liabilities, and reputational damage.

Startups must be able to scale and grow their business as they gain traction and expand into new markets. This requires careful planning and execution, as well as access to resources and capital.

An example of how to Showcase your progress
An example of how to Showcase your progress

Ongoing storytelling is how to make the most of a modern media network (Image 5). It also means constant fundraising attempts.

4 Commonly Avoided Practices Among Startups

Entrepreneurs often find themselves trapped in similar psychological and social patterns. What kind of trap is this? For centuries, society has imposed rules that govern every aspect of our lives, including our businesses.

Have you ever had thoughts that prevent you from being assertive and pursuing what you truly desire? To achieve success as an entrepreneur, you must be willing to break certain taboos. Why? Because these taboos are no longer effective, especially when we talk about protected health information (PHI).

Consider the list below for taboos you should abandon to move forward.


Being a supportive ally to other startups is not a widespread practice in the business world, but it can be incredibly beneficial. Building relationships with fellow entrepreneurs and investors can establish a vast network for your business.

If you examine the Twitter subscriptions of @webappseed, you may have noticed that many of them are startups and impressive projects. Staying in touch with other businesses allows you to stay informed and up-to-date on current trends. It can also provide insight into ways to improve your startup and identify potential investors.
Collaborating with other startups is not a matter of competition, but a valuable tool for forming strategic partnerships.

Fear of the unknown

While preserving old traditions may be beneficial, sticking to them in your business strategy can hinder your success. What you are doing could be outdated, old-fashioned, and irrelevant. Falling behind the times is the worst thing you can do, so it’s essential to stay ahead of them.

Consider those innovators who proposed seemingly strange ideas, such as introducing a new type-C port or creating a smartwatch. Many people may have initially ridiculed these ideas, but now they are common and widely used.

This concept also applies to any business or industry, not just technology. While maintaining ancestral customs may be profitable in the short term, the modern world requires constant change, growth, and self-reflection.

Even the most prosperous enterprise needs to remain relevant and adapt to changing times. Neglecting to do so could lead to either of two outcomes: stagnation, where the business becomes stagnant and unappealing to customers, or failure, where the business becomes irrelevant and collapses, for example, due to the destruction of protected health information. Successful investors and entrepreneurs understand the importance of continually exploring new opportunities and staying ahead of the curve.

All work and no fun

Many people believe that being part of a startup means that you must always be serious and never show any sign of humor or playfulness. But who says that’s the case?

Entrepreneurs, developers, and managers are just like anyone else. They go to work and have responsibilities, but that doesn’t mean they can’t enjoy a good joke or have some fun. In fact, it’s likely that their ability to balance work and play is what helped them achieve success.

In terms of social media, take note of the casual tone of many Twitter accounts held by prominent figures, such as startup advisors. Rather than focusing solely on figures and reports, these individuals offer opinions, tips, and suggestions. They enjoy engaging in small talk and staying up-to-date with internet trends.

So, why hesitate to inject some fun into your work? Remember that striking a balance between work and play can help you feel more energized, creative, and productive.

Depending on market demands only

While it’s important to conduct market research in order to create a successful and popular product, it’s not a good enough reason to give up on your dream if you believe your product has something valuable to offer.

Take a look at the messaging apps available on the Play Market – they all share the same basic function of allowing users to chat. However, it’s the additional features and ease of use that set apps like Telegram and WhatsApp apart and have made them so popular.

Similarly, if you have an innovative product or idea that you believe in, don’t be deterred by the fact that there may be similar products already on the market. By offering unique and valuable features together with PHI – protected health information, – you can set yourself apart and find success.

So, don’t be afraid to stand out and showcase your unique offering – it’s what can make you shine and succeed.

Key categories of Innovation
Key categories of Innovation

As you can see from above, personalized medicine, patient improvement, healthcare coordination, and payment reform are crucial areas to focus on. The balance of these is your road to success.

Remember to put these tips into practice!

In conclusion, healthcare startup challenges are numerous, but by staying informed and proactive, they can overcome them. Some of the top challenges include navigating complex regulatory frameworks, obtaining funding, finding and retaining talent, scaling operations, and building trust with patients and healthcare providers. Successful startups in the healthcare space are those that are able to demonstrate a clear value proposition, stay focused on their mission, and prioritize innovation and collaboration. As the healthcare industry continues to evolve, startups have the potential to drive positive change and improve outcomes for patients, making it an exciting and dynamic space for entrepreneurs to enter.

Our world is full of preconceived notions and conventional beliefs that can sometimes hinder your progress. While some of these beliefs may be beneficial, they can also be limiting, particularly when it comes to entrepreneurship.

The best approach to overcome these taboos is to examine and question them. Consider the potential outcomes of defying the norms and approaching things in an unconventional manner.

Don’t be swayed by what others may think of you; instead, rise above preconceptions and stereotypes. By following our advice, we are confident that your business acumen will soar.


  • What are the top business challenges for healthcare startups?

    Navigating complex regulatory frameworks, obtaining funding, finding and retaining talent, technology challenges, scaling operations, building trust with patients and healthcare providers, and more. Regulatory compliance is a key challenge for healthcare startups, as they must navigate complex laws and regulations, such as HIPAA and FDA regulations. Healthcare startups also face challenges in obtaining funding, as investors may be hesitant to invest in a highly regulated and complex industry. Finding and retaining top talent can also be challenging for healthcare startups, as they often compete with larger, more established healthcare organizations. Finally, building trust with patients and healthcare providers is critical for healthcare startups, as they must demonstrate a commitment to quality and patient outcomes to succeed in this highly competitive industry.

  • How can startups solve business challenges in the early stages?

    To obtain funding, startups can pitch to investors, join accelerators or incubators, or leverage crowdfunding platforms. To build a team, startups can focus on building a strong company culture, offering competitive compensation and benefits, and leveraging their network to attract talent. To find product-market fit, startups can conduct market research, gather customer feedback, and iterate on their product or service. Finally, to establish a customer base, startups can focus on creating a strong brand, building relationships with potential customers, and leveraging social media and other marketing channels. 

  • How can startups solve the "perfect product" issue?

    By adopting an agile development process. This involves iterating and refining the product in small increments based on user feedback and testing. By releasing an MVP (minimum viable product) early on, startups can gather valuable feedback and data from users, allowing them to make informed decisions and prioritize product improvements. This approach can help startups get to market faster and ultimately build a product that better meets the needs of their target audience. 

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    Dmitry Broshkov
    Dmitry Broshkov
    CEO of ZenBit Tech